Authentic Online Personal Branding for Solopreneurs

Teacher

Overview:

6 Week journey for Business Success and Personal Online Confidence
with Cristina Burcă, trainer and consultant
A program with roots in communication strategies, journalism, coaching and ancient wisdom techniques

Done by You, self-pace program – 360 USD (installments available) discounted from 540 USD
Done with You, 1-on-1 Guided version – 965 USD (installments available)

30 missions in short video format
How-to video demos & audio materials
Supporting docs: roadmaps, templates, cheat sheets and check-lists
Worksheets to brainstorm and draft your unique strategy
Done by You self-pace program or Done with You, guided version

Curriculum:

Milestone 1 – Your first Steps to your Greater Journey (5 missions)
Milestone 2 – Your Personal Brand Story (2 missions)
Milestone 3 – Your Personal Brand DNA (4 missions)
Milestone 4 – Your Service to the World (3 missions)
Milestone 5 – Authentic & Visible Online Identity (7 missions)
Milestone 6 – Confident & at Ease on Camera (3 missions)
Milestone 7 – Authentic & Successful Online (6 missions)

By the End of the Course, You Will:

Gain clarity and confidence in Your Online Personal Brand and Communication Strategy, aligned to your authentic self and resources
Know Your Strengths, define your UVP and leverage your Online Personal Brand that brings to you clients and collaborators
Develop your Digital Business Card on the Website and social platforms: Facebook, Instagram, LinkedIn, Youtube channel (you get ready-to-create templates, check-lists & video examples)
Know the algorithms of social platforms so you can leverage them for your Personal Brand growth (what, where, when, how, why)
Get confident to speak on camera, with a video and Youtube growth toolkit at hand (tech & logistics, verbal and nonverbal communication, Youtube algorithms)
Create a long term Communication strategy with Content ideas that match your business objectives and your resources (for newsletter, blog, social media, video/ audio)
Know how to create your own graphic designs with a simple yet comprehensive tool
Know the value of Organic vs. Paid campaigns and how to create each of them on your social channels (facebook and instagram)
Media & Partnerships. Know why and how, create and strengthen your partnerships on long-term.
How to scale without burning out, even when you don’t have a team around. Combine ancient wisdom with modern proved techniques for efficiency, alignment, discernment and personal balance to juggle both your business and communication strategy in a long-term sustainable way.

Instructor:

Cristina Burcă

Trainer and Consultant, Guide to service oriented entrepreneurs in Online Personal Branding and Communication strategy.

16 years of experience at international level, in journalism, EU affairs, communication and PR, non-formal education (Belgium, Germany, Poland, Romania, Malaysia)
since 2018 working with coaches, consultants, trainers, therapists and authors on their online personal brand and communication
Co-author of a French publication on the Brand image of the European Union (2011)
Member of the Global Trainers Federation
bringing a unique perspective in Online Communication and Personal Branding combined with ancient and modern wisdom techniques, for healthy and sustainable growth (both human & tech oriented)